Marketing & Promoting Golf Tournament Fundraisers

The following information on: Marketing & Promoting Golf Tournament Fundraisers was available on http://www.eventcaddy.com/blog/

Everyone loves golf and hosting your own tournament can be profitable. It’s true, there’s lots of golf lovers out there but getting them to attend your charity golf tournament or fundraiser can actually prove to be quite difficult.

You’ll want to promote your event as much as possible through as many channels as possible, but remember to avoid swinging for the fences. We all want to land that huge sponsor or large group of players but consistency and solid base hits will no doubt generate the best result.

When you’re marketing your charity golf tournament it’s important to remember that nobody actually needs to attend your golf event. Your focus should be on selling something else such as the cause, great prizes, the experience, and so on.

Here’s a few pro tips to make your event more attractive to those golf lovers:

The Venue:
Finding a venue that your guests will be excited to play at is a huge component in your turnout. Location is by far the most important factor. Be sure to find a venue in a central location, it ensures your guests can get to the event with ease. No one wants to have an hour or two drive home after a long day on the course. If it’s going to be a hike for a good portion of the attendees be sure to provide appropriate accommodations.

Secondly, you’ll want to find a course that suits the eagerness and skill level of your guests. If you’re expecting avid golfers, try and find a course that will excite them. Often times a private course can help with this. Many golfers will jump at the opportunity to play on a private course that they would not normally have access to, especially if it’s for a good cause.

If you’re expecting a booze filled day with sub par golfers, then the 19th hole and available beverages may be the important factors in your decision.

The Cause:
Promoting the cause rather than the event itself can go a long way when trying to increase numbers. Getting players away from the office for a day of golf isn’t usually too difficult, but if they can associate it with supporting a good cause it’ll prove even easier. Be sure to utilize any resources you can to promote the charity. Youtube videos, links to the foundation, or even foundation goals can go a long way in helping a potential guest to make a decision.  

 

Prizes & Contests:
Let’s face it; a good venue and an even better cause are huge factors in generating a good turnout, but nothing beats an event with great prizes and lots of activities. This may not be atop of the list for potential sponsors, but we can guarantee when executed correctly can bring the players out in the masses. 

Promoting some great prizes on your invitations and registration site are a good way to seal the deal with those potential players. Also if you’re hosting an auction don’t hesitate to list a few of those items as well. Many players love this component of the tournament as it’s a chance to walk away with some great deals.

Here are a few prize/contests options that we like:

• Hole in One Prize

• Chance to Win a Car

• Closest to the Keg (for those beer lovers)

• Team Skins – Chance for players to win some cash

• Sports Tickets

• Golf Clubs

 

Simplified Sign-Up:
Your tournament has a lot of moving parts and it’s hard to keep things simple on your end. However, you should strive to make it as easy as possible for players and sponsors to sign up for your event. The days of pdf forms and mailing in checks should be well behind you. Make it easy on your players and sponsors!

Relationships:
It’s extremely important to utilize your current relationships to attract golfers and sponsors to your event. Don’t be afraid to hit them hard… Friends and co-workers are always willing to play a game of golf to help a friend.

If it’s a company tournament, make sure you contact all of your customers and reach out to those businesses who you are closest to. If your tournament has a committee, make it a task for each committee member to bring in a couple foursomes. You’ll be surprised how quickly your tournament will fill up.

Fishing with Dynamite:
Post information about your event in as many places are you can. Just remember, players/sponsors usually come from your own network so don’t waste too much time promoting your event to the rest of the world. Here’s a couple suggestions:

• Social (Linkedin, Twitter, Facebook, Instagram)

• Local Newspapers

• Charity/Foundation Website or Newsletters

• Email Blasts

• Personal Phone Calls

Marketing and promoting your charity golf event can certainly help increase the numbers, but it’s important to remember that each tournament is different. Find out what works best for your event and keep at it.

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2018 Waste Management Open Picks

This post: 2018 Waste Management Open Picks is courtesy of Visit Source

The Waste Management Phoenix Open is set to start this week and we’ve made our not so expert picks. Unfortunetly Tiger isn't in the feild so we've been forced to pick a few others:

Phil Mickelson – As a two time winner of the Waste Management Open (1996, 2013) it’s safe to say Mickelson feels right at home at TPC Scottsdale.  We expect no shortage of fan support as Mickelson attended Arizona State University where he won 16 times. We’re anticipating lots of hat tips and smiles as Mickelson makes his way up the leaderboard this week.

Rickie Fowler – Coming off of a 4th and 2nd place finish the last two years, we expect Rickie to be on the first page again this year at the Waste Management Open. Rickie is always a fan favourite, but especially popular at the TPC Scottsdale with an abundance of support from the college kids in attendance. Rickie also has a lot to prove after his missed cut last week at Torrey. Rickie loves the heat and the attention and we expect he’ll be pumping up the crowd at the 16th again this year.
 

Unlike anything else in golf. #TOURVault pic.twitter.com/wYog7QRELj

— PGA TOUR (@PGATOUR) January 31, 2018

Hideki Matsuyama – How can we not pick Hideki? Fresh off back to back wins and a 2nd place finish in 2015, it’s quite clear Hideki loves this track and this track loves him. We look forward to watching him go for the three-peat; something that hasn’t been done here since Arnold Palmer in 1963.

Adam Hadwin – We’ve gotta support the team!  We proudly take Hadwin as our sleeper. He’s coming off a few top 20s here in the last few years and a T3 finish at the Career Builder Challenge. Not quite sure if he has what it takes to win but we’re still betting on our boy! 

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2018 Waste Management Open Picks

This blog article: 2018 Waste Management Open Picks is available on http://www.eventcaddy.com/blog

The Waste Management Phoenix Open is set to start this week and we’ve made our not so expert picks. Unfortunetly Tiger isn't in the feild so we've been forced to pick a few others:

Phil Mickelson – As a two time winner of the Waste Management Open (1996, 2013) it’s safe to say Mickelson feels right at home at TPC Scottsdale.  We expect no shortage of fan support as Mickelson attended Arizona State University where he won 16 times. We’re anticipating lots of hat tips and smiles as Mickelson makes his way up the leaderboard this week.

Rickie Fowler – Coming off of a 4th and 2nd place finish the last two years, we expect Rickie to be on the first page again this year at the Waste Management Open. Rickie is always a fan favourite, but especially popular at the TPC Scottsdale with an abundance of support from the college kids in attendance. Rickie also has a lot to prove after his missed cut last week at Torrey. Rickie loves the heat and the attention and we expect he’ll be pumping up the crowd at the 16th again this year.
 

Unlike anything else in golf. #TOURVault pic.twitter.com/wYog7QRELj

— PGA TOUR (@PGATOUR) January 31, 2018

Hideki Matsuyama – How can we not pick Hideki? Fresh off back to back wins and a 2nd place finish in 2015, it’s quite clear Hideki loves this track and this track loves him. We look forward to watching him go for the three-peat; something that hasn’t been done here since Arnold Palmer in 1963.

Adam Hadwin – We’ve gotta support the team!  We proudly take Hadwin as our sleeper. He’s coming off a few top 20s here in the last few years and a T3 finish at the Career Builder Challenge. Not quite sure if he has what it takes to win but we’re still betting on our boy! 

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Golf Tournament Websites: What to Include

The blog article: Golf Tournament Websites: What to Include was courtesy of Read it here

In this day and age it’s crucial that your golf tournament has an online presence. With easy to use website builders anyone can now quickly launch a website and start to create that online presence.

When building out your golf tournament website it’s important to keep it simple. Your players/sponsors do not want to read paragraphs of information or sort through multiple pages to find what they are looking for. Here’s what we believe you should focus on:

Tournament Name:
Your name identifies who you are and what you’re doing. Add a clear and catchy tournament name to your site so guests can quickly understand the purpose of the event. If possible, try and avoid the typical tournament names such as; Golf Fore Kids or Golf Fore Charity. You’ll want to create one that’s unique to your cause and easy for players and sponsors to remember (E.g Event Caddy’s Chipping for Children).

Tournament Info:
When creating content for your golf tournament website be sure to keep your info light. We suggest just a quick note outlining the event, date, schedule, and of course prices. Remember, your players/sponsors are there to register and find some basic info. Don’t make them sort through pages and pages of info.

For you Event Caddy users,  you can always add more info to the automated registration email that will be sent to your players.

Call-to-Action:
When building out your golf tournament website be sure to add some call to actions. Adding links directing players or sponsors in the right area will ensure that those computer illiterate guests will be able to find what they need. Remember, the goal is to get your players/sponsors to sign up so be sure to add multiple registration links within the content.

Also consider adding in some social links so your guests can quickly share the event. This may help generate some new leads for your event.

Photos/Videos:
Adding photos/videos to your golf tournament website is a great way to show off your event. Not only will it give your past players a great memory of your event it will help newcomers gain a quick understanding what they can expect. Your past players may even be interested in sharing these images/videos on their social networks which could help increase the visibility of your tournament and encourage newcomers.

Contact Info:
No matter how much information you provide, when running a golf tournament you’re without a doubt going to receive some inquiries. Be sure to have a clear ‘contact us’ section so guests can quickly obtain your information. This will also give newcomers the ability to reach out prior to registering.

 

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8 Reasons You Should Be Using Golf Tournament Software

The following information on: 8 Reasons You Should Be Using Golf Tournament Software was brought to you by Event Caddy’s Golf Tournament Blog

Golf has always been a traditional game, displayed in the way we act and conduct ourselves on the golf course. While many of these traditions remain, technology has changed golf equipment significantly in the past 25 years, as well as altered the way we score and analyse our rounds. With clubs that hit the ball for you and apps that analyze everything but the beer you’ve consumed, technology is starting to take over the game of golf.
 

Charity golf events have been around almost as long as the game itself.  In 2012, charity golf events in the United States raised 3.9 billion dollars across 143,000 events. It’s hard to believe that we are only starting to see technology impact these events. New technologies such as live scoring, GPS systems, and live auctions have increased player experience, but event management software solutions make life easier for the organizers and contribute to the success of the events.
 

While there are a number of tools that help with the registration process, we are now starting to see software that is specifically designed to assist with the demanding process of managing a charity golf outing.

 

Here are 8 reasons why you should consider using a golf specific management tool for your next event:

 

1. Complete Player Database

The days of manually entering players into an excel spreadsheet will be behind you. The software will automatically track all players and expose any unpaid players.
 

2. Online Payment Processing

Your players will have the ability to pay online and you’ll no longer be forced to chase after cheques and outstanding payments.
 

3. Sponsor Management

Your sponsors will now have the option of paying by cash, cheque, or online and you’ll have instant access to everything you need (outstanding invoices, contacts, logos, etc)

4. Budgeting Tools & Reports

Another excel spreadsheet that can now be deleted. You now have instant access to all finances and with live tracking all you’ll have to do is sit back and watch the revenues come in.  

5. Communication

Eliminate the constant strand of email threads and weekly calls.  With multiple admin and user levels, golf courses and committee members can gain access to event information instantly.

 

6. Player Engagement

With automated emails and text messages, keeping players informed and engaged has never been easier.  Have you ever tried to round up a group of 144 for dinner? Not easy! With text and email capabilities, players will receive important notifications instantly on their phone.

7. Online Presence

Show off your event! With easy to use website builders anyone can now quickly launch a website and start to create that online presence.

 

8. Save Time

Running a charity golf event is no easy task and can consume a lot of your time. Using event management software will no doubt save you a ton of time and allow you to focus on the more important aspects of your golf event.

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Charity Golf Events: Attracting Players & Sponsors

The post: Charity Golf Events: Attracting Players & Sponsors was available on Read more

Charity golf tournaments are a great way to raise awareness and generate fundraising dollars, but in order for your tournament to be successful, you will need a couple key players – the sponsors and the golfers. We’ve put together some quick tips to help make things easier for you!

 

SPONSORS

Sponsors are key to maximizing profits with your golf tournament. It is important to make sure that the sponsors are aware of the importance of supporting your event.  Here are a few reasons why companies would consider supporting your event:

• If they have a relationship with the organizer hosting the event.

• It gains exposure of their company.

• It entertains clients.

• It offers networking opportunities

• Supports the cause or charity.

When it comes to selling sponsorships you’ll want to rely on your committee members, as they may have some strong connections to help you get sponsors. You’ll want to make it as easy as possible to become a sponsor of your event.  Sponsorship packages, which clearly outline the contribution of companies and what they receive in return, will definitely help companies take the initiative to sponsor your event.

 

Some Tips to Obtain Sponsors:

Committee Members – Have your committee members reach out to friends, family, and anyone in their network. Don’t be afraid to pick up the phone and brag about your cause.

Business Relationships – Reach out to customers/clients to support your event. Often times customers will feel obligated to attend or support your event.

Sponsorship Opportunities – Create sponsorship packages that offer a variety of sponsorship levels.  Sponsors have different needs and budgets. While they may not be willing to break the bank, they may still be willing to contribute to your event.

Purpose – Reach out to network of companies, families, etc. that have a connection with the charity or purpose of your event.  Let them get the word around for you!

Follow-Up – Pick up the phone! A quick phone call can go a long way.

 

Example Sponsorship Opportunities:

TITLE SPONSOR	$15,000	Receives recognition at start of tournament Special mention during the dinner & awards. Seat at designated table during dinner. Company logo and link on website and tournament banner. Includes 8 golfers
GOLF CART	$10,000	Name/logo on all golf carts. Company logo and link on website and tournament banner. Recognition at dinner. Includes 4 golfers.
SILVER SPONSOR	$10,000	Designated as Exclusive sponsor of a competition hole (longest drive, closest to the pin, etc.) Company Logo and Link on website and tournament banner. Includes 4 golfers.
DINNER SPONSOR	$2500	Name/Logo in prominent location throughout the dinner hours. Company Logo and Link on website.
LUNCH SPONSOR	$1500	Name/logo in prominent location throughout the Lunch hour. Company logo and Link on website.
HOLE-IN-ONE SPONSOR	$1000	Name/logo on one of hole-in-one locations. Company Logo and Link on website.
HOLE SPONSOR	$300	Name/logo on signage at one hole. Recognition on website.

 

Players

Countless tournaments start off by securing a course and date and then struggle to get players and sponsors.  If you’re planning an event for the first time you may want to plan beforehand. Ask friends, clients and coworkers and see if there's any interest.  If you are in charge of an annual event, be sure to obtain a list of all players and potential players from previous years.  Also be sure to implement some fresh ideas each year or start a unique tradition to keep players interested and want to return year after year!

Here are a few reasons golfers will attend your event:

• Potential networking opportunities.

• Supporting the organization or charity.

• A chance to win some great prizes.

• An acceptable day of “hookie” on the course.

Understanding the reasons why golfers are willing to play does not undermine the difficulty of getting players to attend your event.  Here are some helpful tips to get golfers out to your event:

Registration –  Ensure registration for your event is as quick and easy as possible, as this increases the chance of golfers attending your event.

Committee – It can seem like a tough task for a committee to obtain 144 or more players for an event. If you break it down and have each committee member responsible for bringing 2 foursomes, your tournament will start to fill up in no time.

Sponsorship Options – Include players with each sponsorship.  Adding players to the sponsorship options will not only make the sponsorship more attractive but will help you fill up that player list.

Relationships – Attack your professional and personal network. Those closest to you are always willing to help.

Prizes – Who wouldn't want to go home with a great prize? Just make sure you advertise this beforehand.  

Purpose – Champion your cause by adding well thought and detailed information to the invite.  If the players understand where their money is going, they are more likely to join!

Registration Draw – Adding an early bird draw to the registration can often help increase players and will also help you to lock in some numbers at an early stage. This will allow you to make that final push if need be.

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Golf Tournament Planning: Timelines & Budgets

This post: Golf Tournament Planning: Timelines & Budgets was brought to you by Event Caddy’s Golf Blog

Following a Timeline

If you’re a first time tournament host, you'll quickly learn that there is a lot of work involved with hosting and planning a golf tournament. Typically, first time tournament organizers attempt to throw together a tournament in a few months, which makes the process a lot more stressful.  

While it may not seem like a lot of work, it takes months of structured planning to successfully host a tournament.  

We recommend that beginners begin the planning process at least 6 months in advance.

 

While it is important to focus on the larger tasks involved in planning a tournament, don’t neglect the smaller tasks, as these help to make your tournament truly successful. The main goal is to create a unique and enjoyable experience for players who will look forward to returning year after year. Things like:

• Sponsorship letters

• Hole-in-one insurance

• Invitations

• Sign up Process

• On-Course Food & Beverages

Creating and following a timeline of tasks allows you stay on track and ensures all items, big or small, are completed. If you’re lucky enough to have a committee assisting you with the management process, you can also use this timeline to delegate various tasks to each member, equally distributing the weight and lightening the load for all.  This will allow you to keep up to date on progress and ensure accountability for each individual task.

Being organized prior to your tournament will minimize mistakes and make your event more enjoyable for everyone involved!

Example Timeline:

Download these templates and golf tournament resources by clicking here.

Budgeting

Your tournament is designed and planned with the participants in mind. We want players, sponsors, and everyone involved to enjoy a great day on the links, but we all know the main objective: to make as much profit as possible!

One of the best tips we can give you: treat your tournament like a business!

The overall goal of your event isn’t much different than that of a business and the purpose is to turn the maximum profit.  With this in mind, it is crucial that you prepare for this event by budgeting accordingly.  Keeping track of absolutely all income and expenses and staying conservative when it comes to expenses can help ensure a successful event.

 

Staying Under Budget

Staying under budget is not the easiest of tasks. Here are a few suggestions that may help:

Sponsorships: Offer sponsorship opportunities to cover some of your expenses. For example, you could offer a website sponsor to cover the cost of a registration website.  You can also offer sponsorships to cover the cost of gifts (hat sponsor, ball sponsor, etc.) that would of course include the sponsor logo on all gifts which is great free advertising.

Donations: Donations are key to staying on track, the more gifts, prizes and auction items you can have donated, the less you will have to spend.  Reach out to local businesses and as many companies as possible to see if they are willing to help out.  Also make sure you have a donation option and remind those golfers not able to attend.

Prizes: There’s a good chance you will have to purchase some gifts and prizes for your event.  The key is to be conservative. Often the most practical gifts tend to be some of the cheapest (golf balls, hats, shirts, etc).

Planning a golf tournament isn’t easy, but effective time management and budget planning eliminate stress to make the process a lot easier! Try using Event Caddy to simply organize your next golf tournament.

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